It’s about using the influencer to amplify your brand in a smart way. Having an engaged and attentive audience is far more important than raw numbers. That means going beyond simply looking at the follower numbers and seeing who they are speaking to and how they do it. They should provide some degree of connection to your target audience. If you choose to use influencers, choose them carefully. Which is why influencer marketing is a strong avenue to explore in 2022.” These micro/ niche influencers tend to have a higher engaged audience and have the potential to bring more authenticity to your business.Īccording to Hubspot, “Many people trusted influencers more than brands during the pandemic. Influencer marketing has dominated 2021, the difference we will see in 2022 is the type of influencers that brands and businesses will be choosing to align with.īrands, even large, well established ones, are moving away from mega-influencers and focusing more towards smaller and more authentic creators to help build communities and connect with their audiences. Advertising through influencers allows your company to gain credibility, brand visibility and generate new leads. Engaged audiences typically follow these kinds of content creators. Influencer marketing can be used for any business. HubSpot found 64% of marketers plan to leverage more short-form videos in 2022. Most trends that you see online can be adapted to suit your business. Video is key to not only engaging your audience but humanising your brand. Users are craving more bite sized content, as social media attention spans continue to decrease.īusinesses that utilise short form video content can expect to see increased brand awareness, more engagement on their posts and their pages and increased sales. After Tik Tok blew up, other platforms followed by creating space on their platforms for short-form video content – think Instagram Reels and Youtube Shorts. It’s no secret that short-form video content has been dominating the social media world in 2021. Short-Form Video Content will Continue to Rise They will appreciate the openness and be more likely to trust your business in the future. Instead of rushing to try to cover up a problem or mistake, share it with your audience. This means, promptly admitting mistakes when something happens and showing what steps you are going to take to rectify the problems. In 2022 this is likely to become more of a focus and consumers will demand increased transparency from all businesses in their digital activities.Īccording to Sprout Social, “ When brands are transparent and develop a history of transparency, nearly nine in 10 people are more likely to give them second chances after bad experiences and 85% are more likely to stick with them during crises.”īy prioritising, authentic, open and thoughtful communication online, you will be able to foster a better long-term relationship with consumers. However, many people don’t believe that brands are being open or honest online.Ĭonsumers are always wary of what they are seeing online and whether it can be trusted. Most people believe that businesses have a responsibility to be transparent when posting on social media. Here we look at some of the trends that are expected to dominate 2022 across social media platforms.Ĭonsumers are demanding transparency from the businesses they interact with. To stay atop of this powerful tool and ensure it is being used effectively, we need to understand where it is going and how it is expected to evolve. Social media is an ever-changing environment.
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